In our day and age, when about 70% of people browse the internet via mobile devices of various sizes, it’s almost incomprehensible to create a website that is not responsive. I strongly believe, and the facts are supporting my belief, that responsiveness is going to become a standard in web design very soon. If you want to stay competitive as a business owner, or if you are just starting your your company , you absolutely must create your website with responsive design.
Easy to Manage
When you have a separate website for desktop and mobile, you also need two separate content strategies, SEO campaigns, and design teams. Needless to say, it can get pretty complicated. Responsive design has a single foundation that can run on the same strategies and campaigns, meaning there is far less work involved for you.
Improved User Experience
Content may be king in the digital marketing realm, but if your users can’t access it with ease, it doesn’t do you any good. When you make your website responsive, the content will come to the page quickly and without distortion. There is no manual resizing necessary to get it to fit; the responsive web design takes care of customer desires for you.
Usually, when Google recommends something to the millions of digital marketers that use their search engines, they should listen. Besides the fact that Google owns 67 percent of the search market, they are also devoted to the user experience. They know from experience that users love responsive design, so if they tell you that you need to make your website responsive, that’s what you should do.